- Brand Gyan will be seen on the shorts of UP Yoddha’s team apparel
- Vivo PKL Season 5 tickets available at company’s retail chain, Gyan Fresh Stores
- Various activities involving UP Yoddha and company’s key stakeholders to be rolled out
Gyan, the Lucknow-based dairy company, on Wednesday, announced its proud association with UP Yoddha, as its Official Dairy Partner for VIVO Pro Kabaddi League (PKL) Season 5. With this partnership, members of the team will sport brand Gyan on their shorts as a part of their official apparel, during the prestigious tournament.
Gyan, established in 2007, is synonymous with purity and consistent quality in Uttar Pradesh. It is a brand built by people who work tirelessly with 65,000 dairy farmers, spread across 6 districts, every day and is trusted by millions of consumers. The company’s partnership with the state’s official team for VIVO PKL 2017 displays a harmonious coming together of two entities who share the same core values and attitudes.
Dairy products are an important part of the life of Kabaddi players. Their diet is dependent on milk and ghee which provides them the strength and agility they require to excel at their sport. Both Gyan and UP Yoddha nurture the spirit to never say never. They take challenges head on and do not give up until the job is done. Gyan’s official campaign for the tournament, “Ek saans mein laga dein jaan, Yoddha aur Gyan”, echoes their unrelenting passion and commitment for their respective professions.
“For a Kabaddi player, his game is his life. It’s above and beyond everything.”, said Jai Aggarwal, Joint Managing Director of Gyan. “It’s the same for us. Our work is our responsibility, it’s our vocation. With the fifth season of VIVO Pro Kabbadi League 2017, we are honoured to be associated with UP Yoddha, our home team, as its Official Dairy Partner. While this partnership will no doubt enhance our visibility and popularity, we are positive that the people of Lucknow and the rest of UP will take pride in it. To this regard, our team will also be organising several activities and pop-up events across the city of Lucknow during the league. We will be glad to see our people, our home crowd, coming in huge numbers and cheering for UP Yoddha.”
Anuj Aggarwal, Joint Managing Director of Gyan, added, “Kabaddi has been a part of the Indian culture since the ancient times. The way this tournament is reviving people’s love for the sport is commendable and praiseworthy. We are humbled to be joining our home team in this noble endeavour. For one of the matches, we have sent special invitations to the families of the dairy farmers we work with, to cheer for their home team and meet their heroes. We will also be joined by UP Yoddha players for a number of promotional events across Lucknow. I call upon all Lucknowites and the rest of Uttar Pradesh to meet and greet them in person.”
Colonel Vinod Bisht, Head Yoddha, UP Yoddha, called the association “a natural fit”. He further stated, ““This is the first time that UP is officially competing in the Pro Kabaddi League. It is definitely an exciting moment for us! I am certain that Gyan, our Official Dairy Partner and a trusted home grown brand, will help us build an instant connect with the people of Uttar Pradesh.”
UP Yoddha will play its home matches in Babu Banarasi Das Indoor Stadium from August 18 to 24, 2017. The team has a strong line-up for the season with Nitin Tomar as their captain. Tickets for the VIVO PKL Season 5 are available at select Gyan Fresh Stores.